Your great product might be in the best store, in the best area and on the right shelf. But if your target customer can’t see it’s benefits or understand what your product is, then it might as well be under the pile of potatoes in the produce section. This simple Positioning of your product is an understanding of who your target customer is, then providing graphics and information that speaks to them.
If you want to be in the best store, your product should look like it belongs there. Then be sure to tell your ideal customer why they need your product.