by admin | Oct 3, 2018 | Branding, Design
Is it hard to explain what you do or what your business is? Why should someone choose you instead of a competitor? Do people “get” what you are about? Even when you have a great logo and branding elements that are clearly recognized, your message might still be...
by admin | Aug 22, 2018 | Branding, Design, News
Is your product being sold to the right consumer? Your great product might be in the best store, in the best area and on the right shelf. But if your target customer can’t see it’s benefits or understand what your product is, then it might as well be under the pile of...
by admin | Jul 13, 2018 | Branding, Design
For a logo project, it may be easier to use only a font as inspiration to build your icon from. If your logo is ABC, for example, you can create custom letter forms yourself as your logo. If you do base your logo on a specific typeface, you might consider purchasing...
by admin | Jun 15, 2018 | Branding, Design
There are several great font providers for you to choose from. It might be tempting to grab a cheap or free font and be done with it. But not all fonts are created equal. A free font might not have all the elements you need to produce a text heavy document or...
by admin | Jun 1, 2018 | Branding, Design, News
Fashion is a fleeting thing and so are fonts. Picking the right type face for your logo or advertising is a tricky thing, but it is always a good idea to not over-think your font choices either. If you have started by looking online at font sites or found a printed...
