Type Casting 1

Type Casting 1

Fashion is a fleeting thing and so are fonts. Picking the right type face for your logo or advertising is a tricky thing, but it is always a good idea to not over-think your font choices either.   If you have started by looking online at font sites or found a printed...
Color Me Sold, Part 2

Color Me Sold, Part 2

Does your logo have a healthy glow? When dealing with color for a logo, it is always a good idea to consider how the logo will be used.  Your logo should work on a dark or light background and should be created including a dark and light option.  Don’t fall in love...
Selling the Holidays

Selling the Holidays

How was your Holiday Season this year? We have some clients that put together gift boxes with a set of products that would make a great gift.  What a great idea… Right? They did not sell well… why?  All the right elements were there;  Colorful holiday...
SEO… So?

SEO… So?

So… How do you make your company easy to find and get people to look at your website? That would be SEO (Search Engine Optimization) A bunch of robots talking about everything, including your business.  Or the activity of ensuring a website can be found in...
Comparison Shopping

Comparison Shopping

You’ve see it before;  Compared to “some-great-named-product”.   It’s in the glove section;  Compared to Playtex… In the soap section;  Compared to Tide… And all over the food section;  Compared to Nabisco.  You name it, there is a stand out brand that...
Your Tag Line

Your Tag Line

A Written Promise That one line under your logo, pinned to your office wall, and maybe at the top of your letterhead.  That line of text that tells people what your company stands for. Your TAG LINE! This bit of wording is not just a representation of your business,...