Not many people notice the simple design of road signs, but there are good reasons for that. Great design is something that tells you where you need to go in a quick, and easy to understand way. If you are traveling at 55 you really don’t have time to contemplate how lovely the green of the exit sign is.
All good graphic design should function in this way.
You want to create a simple, quick, and easy to understand message to tell your potential customer what you are selling and how to buy it. This all needs to happen just as fast as a road sign.
Good design does not stop with that simple messages, but goes deeper into the way your design is laid out too. Creating road signs within your design provides clues, or arrows, pointing where to look next.
This all happens without much notice, but steers your customers to where you want them to look.