So… How do you make your company easy to find and get people to look at your website?

That would be SEO (Search Engine Optimization)

A bunch of robots talking about everything, including your business.  Or the activity of ensuring a website can be found in search engines from words and phrases relevant to what your site is offering.  Simply put, you want to control how robots talk to each other.

There are several free ways to boost your likelihood to be found on the web:
Content!  Write articles and posts that speak about your business.
Make it easy for people to share that content and link to it.
Consistently create relevant content to share.

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings.  In search results Google displays links to pages it considers RELEVANT and  AUTHORITATIVE.  Authority is mostly measured by analyzing the number and quality of links from other web pages.  So your web pages have the potential to rank in Google so long as other web pages link to them.

Now you should go out and write some great information about your business, your customers and your future greatness.  Post to your website and link more great content from other websites to yours.  Make connections and take time every week to add more connections and info.  Don’t be afraid to ask for help from writers, designers, and friends.

The next step from there would be to hire a content manager to push out more content and push in more tags/phrases into your website.  In addition to these basic steps a professional SEO manager can provide valuable comparisons to your competitors and graph how your website stacks up.  From there a game plan can be set up to boost your rankings.   The great thing about using a pro to help you out, is there are quantifiable results.  With a good SEO manager, your website can see a large up tick in traffic which provides you with a wider reaching audience and increased sales/customers.