Visual success provides Confidence!
Do you want to be the best organic vegan cheese maker… then you should LOOK like it.
When someone asks you for a business card, are you reluctant to hand one out? Don’t let bad visuals hurt your business! Get the most bad-ass cards you can. Because you want to be a success, so you should look like one. When you feel confident about how your business looks, it shows. Your customers will see that confidence which will build a trusting relationship.
Every business has phases they go through. The best way to grow through those phases, is to be aware of your changing business. Stand back and look at the image you provide for you customer. For example: If you are embarrassed or uncomfortable by greeting your customer in the lobby of your office, change up your image; Hire a front office person to greet your customers. Provide a warm welcoming space that looks like the business you want to be. Take pride in your business cards you hand out. See the greatness in the images you post on social media. Make people remember your company name when they see your building sign.
The visual elements of your business are direct representations of what you do. Be sure to allow these elements to shine as bright as possible. Update your social media posts with current features of your business that you think your customers might find valuable. Take full advantage of logo and brand placement within your community and industry. Check out Logo Placement for some nice ideas on community advertising. People are looking for your product, show them how they can also become a success from what you can provide.
Take stock of the visual components that represent your company. If something needs attention or is lagging behind… Change it, upgrade and revitalize to be a VISUAL SUCCESS.