The Changing World and COVID-19

The Changing World and COVID-19

We are all working through this pandemic differently.  Restaurants and Retail are forever changed.  Even after the curve hits the other side and some sort of normality returns, the world around us is going to be forever different.  How the world looks will depend on...
Position your product

Position your product

Is your product being sold to the right consumer? Your great product might be in the best store, in the best area and on the right shelf. But if your target customer can’t see it’s benefits or understand what your product is, then it might as well be under the pile of...