The New Brand Relationship

The New Brand Relationship

The new brand relationship that you have with your customers has changed. How is your business finding customers while still remaining 6 feet apart? Don’t get your message muddled while speaking through your mask, and don’t hand out a business card…. eeeeeyyyywwwh...
The New Reality of Business

The New Reality of Business

The sun still rises, the seasons change, you still need groceries and Christmas is just around the corner. All of these things and more cross my mind every day. They did before Covid 19, but now, they take on a whole new way of thinking. Of course, I don’t think the...
The Changing World and COVID-19

The Changing World and COVID-19

We are all working through this pandemic differently.  Restaurants and Retail are forever changed.  Even after the curve hits the other side and some sort of normality returns, the world around us is going to be forever different.  How the world looks will depend on...
Zero Waste

Zero Waste

When I first started pulling together information about zero waste and planet friendly packaging I thought I was going to get really mad. Everyone hears about how the world is filling with plastic and blobs of garbage are floating around our oceans.  But, there are...
Position your product

Position your product

Is your product being sold to the right consumer? Your great product might be in the best store, in the best area and on the right shelf. But if your target customer can’t see it’s benefits or understand what your product is, then it might as well be under the pile of...
Branding Explained

Branding Explained

Your logo is only a part of your brand. It is easy to think that after you create a great logo that you can slap that icon everywhere; on business cards, the side of your building, trucks and on social media… then you can let that icon live out in the world to...