Road Signs

Road Signs

Not many people notice the simple design of road signs, but there are good reasons for that.  Great design is something that tells you where you need to go in a quick, and easy to understand way.  If you are traveling at 65 you really don’t have time to contemplate...
What are you referring to?

What are you referring to?

Let’s not beat around the bush… you want to sell your product or service and so do I.  The best clients and customers you get are from referrals.  You trust your friends and what they think about products and services.  Every survey I have ever taken has that...
Logo Placement

Logo Placement

Where do your customers see your business logo? There are always business cards, websites and the plaque on your desk.  But, where SHOULD your logo be seen?  Your business should be in front of your potential customers!  Find out what your customers are reading, where...
Position your product

Position your product

Is your product being sold to the right consumer? Your great product might be in the best store, in the best area and on the right shelf. But if your target customer can’t see it’s benefits or understand what your product is, then it might as well be under the pile of...