Color Me Sold, Part 3

Color Me Sold, Part 3

Fashions change quickly and what you see as a progressive and strong color today, may look weak and old next year.  Some industries spend millions each year researching colors.  Take advantage of that research. For example, pay attention to colors used on next years...
Color Me Sold, Part 2

Color Me Sold, Part 2

Does your logo have a healthy glow? When dealing with color for a logo, it is always a good idea to consider how the logo will be used.  Your logo should work on a dark or light background and should be created including a dark and light option.  Don’t fall in love...
Selling the Holidays

Selling the Holidays

How was your Holiday Season this year? We have some clients that put together gift boxes with a set of products that would make a great gift.  What a great idea… Right? They did not sell well… why?  All the right elements were there;  Colorful holiday...
SEO… So?

SEO… So?

So… How do you make your company easy to find and get people to look at your website? That would be SEO (Search Engine Optimization) A bunch of robots talking about everything, including your business.  Or the activity of ensuring a website can be found in...
Comparison Shopping

Comparison Shopping

You’ve see it before;  Compared to “some-great-named-product”.   It’s in the glove section;  Compared to Playtex… In the soap section;  Compared to Tide… And all over the food section;  Compared to Nabisco.  You name it, there is a stand out brand that...