The Network

The Network

Connecting with people has evolved from a handshake and coffee meeting into a website profile and email introduction. It becomes very easy to sound cold and salesy when your voice is only text on a screen. Graphic design can be a great asset for these connections. ...
Brand Message

Brand Message

Is it hard to explain what you do or what your business is? Why should someone choose you instead of a competitor?  Do people “get” what you are about? Even when you have a great logo and branding elements that are clearly recognized, your message might still be...
Position your product

Position your product

Is your product being sold to the right consumer? Your great product might be in the best store, in the best area and on the right shelf. But if your target customer can’t see it’s benefits or understand what your product is, then it might as well be under the pile of...
Branding Explained

Branding Explained

Your logo is only a part of your brand. It is easy to think that after you create a great logo that you can slap that icon everywhere; on business cards, the side of your building, trucks and on social media… then you can let that icon live out in the world to...
Type Casting 3

Type Casting 3

For a logo project, it may be easier to use only a font as inspiration to build your icon from.  If your logo is ABC, for example, you can create custom letter forms yourself as your logo.  If you do base your logo on a specific typeface, you might consider purchasing...
Type Casting 2

Type Casting 2

There are several great font providers for you to choose from.  It might be tempting to grab a cheap or free font and be done with it.  But not all fonts are created equal.  A free font might not have all the elements you need to produce a text heavy document or...