Color Me Sold, Part 1

Color Me Sold, Part 1

What is your favorite color? Why is it your favorite color and would it be the best color to use for your brand?  There is a lot that can be told by what color you use on your company logo and packaging.  Your favorite color might send the wrong message to your...
Road Signs

Road Signs

Not many people notice the simple design of road signs, but there are good reasons for that.  Great design is something that tells you where you need to go in a quick, and easy to understand way.  If you are traveling at 65 you really don’t have time to contemplate...
Zero Waste

Zero Waste

When I first started pulling together information about zero waste and planet friendly packaging I thought I was going to get really mad. Everyone hears about how the world is filling with plastic and blobs of garbage are floating around our oceans.  But, there are...
What are you referring to?

What are you referring to?

Let’s not beat around the bush… you want to sell your product or service and so do I.  The best clients and customers you get are from referrals.  You trust your friends and what they think about products and services.  Every survey I have ever taken has that...
Logo Placement

Logo Placement

Where do your customers see your business logo? There are always business cards, websites and the plaque on your desk.  But, where SHOULD your logo be seen?  Your business should be in front of your potential customers!  Find out what your customers are reading, where...